So, we’ve all seen the
headlines! Social injustice, inequality, life threatening health risks, and
massive job loss has descended upon our lives and our country as a whole. So as
a company how do you respond?
First of all, let’s get one
thing out of the way. Social Media is a complete TRASH CAN! You’re not going to
spark intelligent conversation about a complex issue on a micro blog that
favors pictures of celebrity houses over world hunger. It’s not going to
happen. But you need to make a statement because the world is going to hell in
a hand basket. Here’s the best way to move forward:
1.
Make It Quick-
State your position clearly one time, maybe two, three times the charm, then
NEVER MENTION IT AGAIN. This is very important. You’re not the ruler of the
free world. It’s not your duty to shut down and try to solve a problem you have
no power over. Anyone who tells you differently is lying to you.
2.
Buy a Separate
Device for Your Social Media Apps- Your social media apps should not be on your
personal phone. Buy a separate device to organize your social media apps and
content. Turn all notifications off on all apps and turn off the device once you
have posted your content. It is also advised to create content a month in
advance, schedule the uploads, and never check your device. Keep replies to your
content short and don’t reply every day.
3.
Use the Mute Button-
If you are using your socials to promote your work and you follow over a hundred
people, I’m sorry to say you may have already lost this war. Seasoned social users
know how to screw your algorithm timeline by posting pointless and petty responses
to your post on there pages. In minutes you can get flooded with indirect nasty
posts. To solve this just mute this person’s content and restrict their commenting
privileges. Some people say this is against free speech but if this person is
using your profile to spam your page then you are perfectly in the right to
make your page safe for your audience.
If you use these three
tips to navigate trying times in a social world, I assure you a peaceful work
flow and calm media experience.